嘉文博译-写作中心原创写作案例

I have formulated two post-MBA short-term goals for myself. The first is to move from marketing (in which I have been engaged so far) to general management in a paper and pulp company such as A or B. My second goal within the five-year plan is to gain experience in various aspects of the pulp and paper business, including leadership and management, international marketing and strategy, and business development and new technologies, and also to establish my credibility in running a medium-sized organization.

Based on my past experience of working as a vice manager in WISE (China) Corp, and on my leadership and cross-functional team experience as a marketing manager at CAILUN Paper Industry Corp, my long-term career objective is to apply my technical and marketing know-how and leadership skills to help China obtain and develop the technology and the equipment to treat the pollution produced by the paper-making industry. This can take the following three forms.

1. Starting a company in China to import and distribute such technologies and equipment.

2. Heading the division of a large American or Europe company such as ABB or CNG with the production of the above-mentioned technologies and equipment for sale on the Asian market, especially on Chinese market, as its goal.

3. Endeavoring to have access into the relevant departments of the China Paper-Making Association and urging and coordinating with the relevant legislature to frame laws aimed at the pollution control and the environmental protection in the field of paper manufacturing.

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Individual Study Project Proposal

Please describe an individual study project that you would like to do as part of your NYU MBA studies. Explain the objectives, content and methodology you would apply to make your project a success.

China’s accession into the WTO has triggered extensive discussions on the part of macroeconomists, both domestic and international, concerning China’s macroeconomic performance in the future. As a would-be senior enterprise manager, I have also been gravely concerned about the possible impacts that this historical event would produce on enterprise management. During my prospective studies at NYU, I plan to work on an individual project which will be entitled Designing the Optimum Management Mode for China’s Medium- and Small-Sized Enterprises After China’s Accession into the WTO.

In China, the medium- and small-sized enterprises have been playing an increasingly important role in the country’s whole economy. Yet, the management of those enterprises is far from being effective. They cannot make effective use of their resources to realize their potential profits, or they have failed to properly estimate their long-term profit-making capacity. Their survival seems to be ensured when only faced with domestic competition because their competitors are equally incompetent in their management. However, their competitors after China’s entry into WTO are those international enterprises with professional management expertise. If those Chinese enterprises cannot fully utilize their resources or make strategic adjustments, their existence and profit-making ability would be seriously jeopardized. The objective of my project is to evolve a system of optimum management mode, together with its methodology and concepts, which fits the special characteristics of Chinese enterprises. In addition, I will propose some specific feasibility models. The research findings of this project would provide valuable information for those enterprises to help them achieve that they actually deserve by means of effective management.

My project will proceed in this way. First, as China’s current economic system is rather unique in the entire world, a system that combines free market system with the so-called socialist system, I will conduct an analysis of both the macro and the micro economic circumstances of those enterprises. The research may lead to the following results, that the optimum management mode of China’s enterprises might differ fundamentally from that of their foreign counterparts in terms of its form of expression, although the purpose of designing the management mode is essentially the same --- the realization of profits. At the same time, I will endeavor to know the existing conditions of management in those enterprises and discover the inherent problems in their management and their potential resources. It is precisely those potential resources that are their potential profit margins. The aim of doing so is to compare and contrast the management in those enterprises with that of excellent enterprises. Those procedures will be completed before I leave China to pursue studies at your university. At least I will have to collect all the necessary materials before I proceed onto further studies during my program at your university.

In the second stage of my project, I will attempt at a study of all the requisite elements that characterize optimum management mode as described by management theories. I will try to trace the process how these elements evolved and their present form of expression by studying the management cases of successful international enterprises. This step will be crucial as what I discover will be the most precious experience for Chinese enterprises. As for the choice of the cases, I will concentrate on those foreign enterprises that are analogous to their Chinese counterparts both in the scale and in the nature of business operation. Based on my understanding of the existing condition of Chinese medium- and small-sized enterprises, I will lay emphasis on the construction of corporate culture and the design of management strategies.

All successful international enterprises have their correspondingly excellent corporate cultures which serve as the foundation for their constant creation of ever-increasing profits, sustained growth, and triumphs over their competitors. Most enterprise administrators in China are inheritors of the conventional mentality of the planned economy who absolutely fail in the cultivation of their corporate cultures. The successful cultivation of corporate culture requires the top management to be equipped with knowledge in administration science, psychology, organizational behavior and in other sciences, a process which demands tremendous creativity. To complete this project satisfactorily, I need to immerse myself in the coursework that your university will offer me. I also need to summarize the characteristics of corporate culture that many successful international enterprises share and the process whereby the successful corporate cultures developed. Those characteristics can be important lessons that Chinese enterprises can assimilate because China’s membership in the WTO forces its enterprises to be confronted with the similar business environment to that faced by their foreign counterparts long operating under the market economy system. Meanwhile, by combining my research findings with the actual circumstances of the Chinese enterprises, I can come up with some creative ideas as to the proper mode of corporate culture development in keeping with the characteristics of those enterprises. Moreover, the design of management strategies is something that Chinese enterprises lack. For Chinese enterprises that switch from a relatively self-enclosed market to the liberal international market, it is necessary to effect a transformation in their management strategies and this transformation will be vital for the successful transition from domestic to international markets. In terms of research methodology, I will adopt those approaches similar to those for my studies on the corporate culture.

I believe that this envisioned project will contribute importantly to the enterprise management of China and it will be much more fruitful if I can secure assistance from the seasoned faculty members of your prestigious university.