嘉文博译留学文书/MBA Essay Writing CASE ONE

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Essay 9

Letter of Reference II

As professor of School of Economics at Peking University, the most prestigious university in China, I am pleased to take this opportunity to recommend Mr. Qian Jiahe, one of my favorite students, as a worthy candidate for acceptance into your established MBA program.
I made my acquaintance with Mr. Qian in March 1997 when he was taking the Marketing course that I was teaching. In my class, Mr. Qian distinguished from the rest of his class with the thought-provoking questions he raised. My course emphasized on practical skills, with a lot of in-class discussions and heavy homework in the form of case studies. On most occasions, Mr. Qian took the initiative to be the first speaker, and no discussion ever ended in class without his well-reasoned input.

At one point, I required my students to make a marketing plan for the product of a new brand. The majority of the students formulated their plan only on the basis of the domestic market conditions. By contrast, Mr. Qian produced a very detailed and comprehensive plan taking into consideration not only the supply-demand situation of China’s domestic market but also, more importantly, the necessity for the manufacturer of the product to devise ways to meet the challenges, both from within and from without, with China’s accession into the WTO and to develop its international market. On the basis of this dual perspective, Mr. Qian came to the conclusion that, in order to satisfy the demands of the international market and foreign clients, the manufacturer should lay equal emphasis on product designing and on information transmission strategies. Few other students analyzed the case as thoroughly as Mr. Qian did.

Studying with a conscientious attitude, Mr. Qian often came up with creative ideas. Unlike some other students, he studied not just to pass the exams but to really improve his knowledge and expertise. He stands out among his fellow classmates with an unmistakable thirst for genuine understanding of the country’s economic realities and problems. With such a proper orientation, he has won appreciation not just from me but from my colleagues as well. In the final exam of last semester, he got a high score of 86 points for my course,though I have always been particularly strict with the students.

Mr. Qian has a strong ability to apply theory to practice. Because I specialize in practical economics, he has often asked me questions on stocks and shares. Making good use of his spare time, he did small investment in some stocks to test his judgment. To accumulate first-hand experience, he has taken up some part-time jobs with some small companies. Since his graduation, Mr. Qian, as a vice marketing manager, has been working in CaiLun Paper Industries Corp. I was so pleased when he told me he had practiced what I had taught him in class.

As far as I know, deep inside Mr. Qian’s character is a tendency toward staying aloof. Such a character sometimes prevents him from demonstrating the vigor and colorful interests characteristic of a young man. On occasions, his persistence and perseverance would stiffen into stubbornness, but generally he has a pleasant personality and is always sober-minded.

Judging by what I know of him, I think Mr. Qian is fully qualified to pursue an MBA degree program at your prestigious university. I therefore recommend him with enthusiasm. I shall greatly appreciate if you can favorably consider his application for admission. Should I be of any further assistance, please do not hesitate to contact me.

I would like to believe that Mr. Qian is a strong candidate for your highly selective Graduate School. Your favorable consideration of his application would be sincerely recognized, which I am convinced would put him on the right track for realizing his ambitions.

Yours Sincerely

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