嘉文博译-写作中心原创写作案例

When I first started working for the ShanXi International Travel Service, I was initially assigned to the European sales department. As a newcomer to this industry, I did not have any clients, any business or any experience. For the first three months I studied the business intensely and quickly became very familiar with the industry. But even so, three months later on I still found that I had nothing to do because I still did not have my own clients - all that I could do was to assist the other sales managers with their work. I decided that this situation could not continue and I became determined to develop my own list of clients. I went to the Internet and looked at websites such as Yahoo.com. From these websites I got tens of thousands of email and business addresses of European travel companies, which was incredibly time consuming. I then began sending out email to every one of these European travel companies, introducing my company and expressing our willingness to do business with them. Everyday I was sending out almost five hundred emails. In the first month, I heard nothing and was very disappointed, doubting whether this method would ever work. Most of my emails simply received no reply although some of the recipients replied with a polite "no". But I did not give up on my idea and I continued to send out more and more email. Finally, two months after I had sent out the very first email, I received an inquiry from a travel company in Holland. The first inquiry turned out to be only the beginning - I began to receive inquiries from all over the world. I finally had developed my own list of clients and my own prospects to work on. My colleagues all began to wonder why I had so much business. Within six months, my business volume exceeded even that of some senior sales managers. During that particular year, I booked two thousand passengers, with revenue of almost US$2 million. At the end of the year I was promoted based on the value that I had contributed to CITS. At our annual meeting, I was one of the key speakers and my method of attracting business was presented to everyone. In 2001, I was awarded the ShanXi International Travel Service Best Performance award.

My innovated sales method did not stop there - I continued to grasp every opportunity to sell. My company sent me to London and Amsterdam to take part in international travel fairs there. I tried to give my business card and brochures to as many people as possible. After the fairs were over, I visited as my clients as much as I could. All of my efforts paid off, as I am have brought back more business from travel fairs than any other salesperson in my company. I am always the first person that my company turns to when they decide to take part in travel fairs.