嘉 文 博 译 Chevening 奖 学 金 申 请

　　　　　　　　　　　　　　　　　　　　　文书写作案例（之六）

个人陈述范例

　　　　　　　　　　　　　　　　　　　　　　　　Personal Statement

　　　　　　　Applicant: XXX Programme: MSc Management Science (Decision Sciences/Operational Research)

Why MSc Management Science?

Supported by the Chevening Scholarships Programme (China), I am determined to undertake LSE’s MSc Management Science. With ten years of professional experiences, I expect to take up a high-level managerial position in the next few years, at PICC (the People’s Insurance Company of China) Property and Casualty Co., Ltd, the largest non-life insurance company in the entire Asia. Sponsored by British Foreign and Commonwealth Office (FCO), Chevening Scholarships Programme (China) identifies and supports potential business leaders in China’s major industries, who can help forge closer ties of economic and financial cooperation between the two countries. While feeling tremendously indebted to the goodwill of Britain and the British people as embodied in the Chevening Scholarship, I have made up my mind to use your MSc Management Science to enhance my knowledge and skills in decision making that can empower me to perform the mission as required by the Chevening Scholarships Programme. Graduating as an English major from XXX University of Science and Technology and subsequently obtaining my LLB (Bachelor of Law) qualification through a full-time two-year programme in Diplomacy at China XXX University, I found employment with PICC Property and Casualty Co., Ltd. in 20XX. Over the years, I have become a high-achieving professional in the insurance sector, with demonstrated competence in executing increasingly complicated responsibilities at the International Cooperation Office. In May 20XX, I was promoted as senior business manager. Amid the rapid expansion of China’s insurance industry and its widening international cooperation, particularly with the UK, I need to scale new heights by gaining thorough understanding of the UK as a country, its insurance industry, and its business world as a whole. In addition, I need to hone my decision-making caliber by learning decision science from a top UK institution so as to effectively interact with my British counterparts. Upon its accession to the WTO in 2001, China pledged to open its financial industry to international institutions and insurance is the first of a long line of industries to be opened. Now, after nearly a decade, insurance has become the key field for international cooperation. With their time-honored history, prestige and expertise, British insurance companies, Lloyd’s among many others, have dominated China’s international insurance collaboration and bilateral business volume over the past three years has been growing at 2-digit rates, with a 19% growth rate in 20XX. PICC’s International Cooperation Office is the very bridge that has made much of the international cooperation possible and it has planned to effect even more massive cooperation in the years to come. Naturally, as I assume higher-ranking positions, I am to play a pivotal role in promoting such cooperation. Toward this objective, I need to challenge myself and seek continuous improvement. Although I have accumulated considerable management experiences over the years, those experiences are not systematic and specialized, and are largely limited to the Chinese context. Your MSc programme will put me into a formal, advanced academic setting, teaching me the knowledge and methodologies as understood and practiced in the international context. To a person in charge of expanding international cooperation, this knowledge is absolutely vital.

My Academic Interest

In your programme, I wish to first concentrate on four core courses—Principles of Decision Sciences, Advanced Decision Sciences, Applied Management Science and Computer Modelling: Applied Statistics and Simulation. I also wish to study electives to tailor your programme to my individual needs, and my interested courses include Organisational Behaviour, Organisational Change, Analysis of Strategy, and Global Business Management. By assimilating useful knowledge and approaches, I expect to introduce changes in my own organization so that it will work more effectively and productively with the UK business community.

Future Plans

I would like to discuss my future plans by highlighting two high-level meetings I arranged in 20XX between PICC’s CEO XXX and Lloyd’s chairman Lord Peter Levene. At the “Syndicate Summit between PICC and Lloyd’s” held in Beijing on 18 May, Lord Peter Levene indicated the Syndicate members’ strong interest in China’s insurance market, as evidenced by the setting up of representative offices by individual members. Apart from conventional re-insurance businesses, Lloyd’s wished to significantly enhance direct insurance business in collaboration with PICC. On his part, Mr. XXX told Lord Peter Levene that PICC is strongly interested in cooperation with Lloyd’s in marine insurance, as China is to establish a marine insurance center in Shanghai and PICC is already a leader in China’s marine insurance market. On 1 September, Mr. XXX paid a visit to Lord Peter Levene in London, indicating that, with PICC’s extensive and stable network of client relationship and Lloyd’s high business prestige in China, the two giant companies can offer first-rate insurance services in major-catastrophe risks and special risks. With sound personal relations with Lloyd’s representatives in Beijing, I maintain wonderful working relationships with Lloyd’s Beijing Office. Now that consensus has been reached by the top management of both PICC and Lloyd’s, my objective will be to implement those proposed strategic plans. As senior business manager, I will lead my group developing specific measures to ensure the successful implementation of the plans. I realize that I have a vital role to play. Through LSE’s MSc Management Science and the Chevening Scholarship Programme, I wish to seek personal improvement as well as the development of the organization I lead. I have been to UK on several business trips, but I need to expand my networking with the insurance community in the UK, gain in-depth understanding of the laws and regulations, and latest developments in industries. I also need to broaden my international vision, improve my strategic thinking, seek innovative solutions to the problems in the Sino-British cooperation, and promote PICC’s top management and individual departments to come into closer partnership with their British counterparts. As I enhance my leadership and decision-making skills, I expect to initiate increasingly important cooperative projects that can push Sino-British cooperation both in depth and in breadth. As an emerging market with unlimited potential for insurance business, China needs to develop a large number of insurance professionals to meet the needs of growing international cooperation. Within the next five years, while improving the governance of my organization, I hope to launch major overseas training programmes that will allow senior managers and mid-level talents to receive professional trainings in Europe and in the UK so that they can receive professional qualification authentications like those provided by the Chartered Insurance Institute (CII) in the UK. The development of those top-notch managers and professionals will in turn promote PICC’s international cooperation with the UK, opening new businesses in such areas of technology, product pricing, risk management in re-insurance, liability insurance, pension insurance, etc. Operating business in China over past 3 decades, Lloyld’s has established its sole overseas branch company in Shanghai. Within next 5 to 10 years, I hope to enhance my role at PICC as leader of international cooperation, capable of developing policies and strategies, and work together with Lloyld’s in providing insurance for large risk projects in aerospace, petroleum, nuclear energy, and hydroelectric power. Thus, Lloyd’s will enjoy a firm and unparalleled position in China’s market and I would be proud of my pivotal role in promoting the development of the Sino-British insurance industries.

Determined to be a Leader

In this age of rapid changes and increasing challenges, only a leader capable of vision and actions can promote organizational growth. Over the past few years, I have been responsible for organizing international conferences and collaborative projects, ranging from Tripartite Business Cooperation Among Samsung Fire, Tokyo Marine and PICC, Insurance Seminar for Olympic Games (2008), 20XX Conference of International Union of Aerospace Insurers, PICC’s Strategic Cooperation with AIG in Accidental Insurance Business to 20XX Syndicate Summit between PICC and Lloyd’s. With my promotion as senior business manager in 20XX, I have been exposed to increasingly demanding challenges and I have been making utmost endeavors to hone my managerial expertise. I have been reading serial books by distinguished management masters like Peter Drucker, deriving infinite inspirations from their acumens. I would reflect on and evaluate my daily performances according to the criteria as prescribed by the masters so as to pursue continuous improvement and excellence. I also attach great importance to teamwork, managing the team democratically and involving members in synergy by allowing them to bring their individual initiatives into full play. In addition, I have often accompanied PICC’s top officials in meeting their leading international counterparts and I have always made conscious attempts to learn first-tier leadership qualities from my role models. Your MSc program is yet another major channel that can help shape my leadership through sound decision making and strategic planning.

Shaping the Future

Essentially, Sino-British insurance cooperation is part of a global financial movement and studying in the UK will give me the essential international experiences and perspectives I so sorely need. Through your programme which is closely tied to the real-world, I expect to meet UK’s business leaders and establish extensive potential working relations with various institutes. This will put me on a firm footing to identify more and more interested and qualified British companies for cooperation in the ever-expanding Chinese market. All those factors make me so anxious to enter your MSc program and to make the most out of my proposed studies. I hope that all my endeavors and exertions will help open a new chapter of Sino-British cooperation which will help me add to the prestige of LSE as a world-class institution.

嘉文博译郑重声明：