The
intensity of today's media coverage has been greatly magnified
by the sheer number and types of media outlets that are available
today. Intense competition for the most revealing photographs
and the latest information on a subject has turned even minor
media events into so-called "media frenzies". Reporters
are forced by the nature of the competition to pry ever deeper
for an angle on a story that no one else has been able to
uncover. With this type of media coverage, it does become
more and more likely that anyone who is subjected to it will
have his or her reputation tarnished, as no individual is
perfect. Everyone makes mistakes. The advances in technology
have made much information easily and instantaneously available.
Technology has also made it easier to dig further than ever
before into a person's past, increasing the possibility that
the subject's reputation may be harmed.
The
above statement is much too broad, however. "Anyone"
covers all people all over the world. There are people whose
reputations have only been enhanced by media scrutiny. There
are also people whose reputations were already so poor that
media scrutiny could not possibly diminish it any further.
There may very well be people that have done nothing wrong
in the past, at least that can be discovered by the media,
whose reputations could not be diminished by media scrutiny.
To broadly state that "anyone" subjected to media
coverage will have his or her status sullied implies that
everyone's reputation worldwide is susceptible to damage
under any type of media scrutiny. What about children, particularly
newborn children? What about those people whose past is
entirely unknown?
Another
problem with such a broad statement is that it does not
define the particular level of media scrutiny. Certainly
there are different levels of media coverage. Does merely
the mention of one's name in a newspaper constitute media
scrutiny? What about the coverage of a single event in someone's
life, for example a wedding or the birth of a baby? Is the
media coverage of the heroic death of a firefighter or police
officer in the line of duty ever going to diminish that
person's reputation? It seems highly unlikely that in these
examples, although these people may have been subjected
to media scrutiny, these individual's reputations are undamaged
and potentially enhanced by such exposure.
Without
a doubt, there are many examples of individual's whose reputations
have been diminished by media scrutiny. The media's uncovering
of former U.S. President Bill Clinton's affair with Monica
Lewinsky will most likely overshadow the entire eight years
of his administration. Basketball superstar Michael Jordan's
sterling reputation has been tarnished more than once by
the media; first by media coverage of his gambling habits,
then most recently (and in a much more harmful manner) by
news reports of his marital infidelities and the divorce
from his wife of thirteen years. Fame and fortune can turn
an ordinary individual into a media target where reporters
will stop at almost nothing to "dig up dirt" that
will sell more newspapers or entice more viewers to watch
a television program. It could even be argued that media
scrutiny killed Princess Diana as her car sped away from
the privacy-invading cameras of reporters in Paris. There
is no doubt that there are a large number of people who
have been hurt in one way or another by particularly intense
media scrutiny.
In summary,
it seems impossible that for every person that is subjected
to media scrutiny, his or her reputation will eventually
be diminished. Millions of people are mentioned in the media
every day yet still manage to go about their lives unhurt
by the media. Normal individuals that are subjected to media
scrutiny can have their reputation either enhanced or damaged
depending on the circumstances surrounding the media coverage.
The likelihood of a diminished reputation from the media
rises proportionally with the level of notoriety that an
individual possesses and the outrageousness of that person's
behavior. The length of time in the spotlight can also be
a determining factor, as the longer the person is examined
in the media, the greater the possibility that damaging
information will be discovered or that the individual will
do something to disparage his or her reputation. But to
broadly state that media scrutiny will diminish anyone's
reputation is to overstate the distinct possibility that,
given a long enough time and a certain level of intensity
of coverage, the media may damage a person's reputation.
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